Consequences of Environmental Concern, Health Consciousness, and Perceived Behavior Control

A healthy environment is a reflection of the pro-environmental behavior community. High population growth causes volume waste to increase. Waste itself leftover material that not used anymore after end process. One form individual concern for by choosing environmentally friendly products. Consumers will evaluate and make purchasing decisions considering comparing one product another. Consumers' intention buy eco-friendly cosmetic products can arise consumers an assessment have important role in determining product's value. The purpose this study was analyze effect Environmental Concern, Health Consciousness, Perceived Behavior Control on Purchase Intention. sampling technique "Purposive Sampling" with criteria respondents being individuals who had purchased This uses primary data obtained through questionnaires distributed 200 respondents. results indicate there no positive Concern Intention, Consciousness Intention Intention.